Professional Psychological Assistance (NPA) Provided Free of Charge
in Difficult Circumstances to Citizens in Ukraine and
Those Temporarily Abroad
Phone line
0 800 100 102
“SAY IT” is a multimedia platform that provides accessible psychological support to people across Ukraine through informational videos and a professional psychological hotline.
Some things are hard to say out loud. Sometimes we don’t know how to support our loved ones, what words to find, or whether to speak at all. “SAY IT” was created for such moments: when a loved one returns from the front and the distance between you is hard to bridge, or when grief makes life difficult and even simple things feel overwhelming. Sometimes it’s enough to just be there.
A joint initiative of the Sweden-Ukraine Foundation and the National Psychological Association of Ukraine (NPA) with the support of the Ministry of Health of Ukraine. The project uses short educational films to help people understand how to communicate with those who have experienced difficult life situations and support them.
The psychological support hotline 0-800-100-102 operates daily from 09:00 to 05:00 Kyiv time.
Living in uncertainty means carrying both hope and sorrow. For families of the missing, even the simplest tasks become difficult when grief prevents moving forward. In this episode, we discuss how to provide genuine support through presence, empathy, and simple, practical actions.
When a service member returns home, the recovery process is slow and highly individual. This episode shows how to support veterans through patience, sincere gratitude, and a calm, supportive presence, helping them return to everyday life and feel accepted without pressure or unrealistic expectations.
Recovery after captivity is a long and painful process. Flashbacks and disturbing thoughts can be intense and unpredictable. This episode shows how to support those affected by giving them space, avoiding pressure, and allowing them to gradually regain a sense of control at their own pace.
These individuals need safety and understanding. Support must be delicate and comprehensive, taking into account biological, psychological and social aspects. This episode emphasizes the importance of respecting personal boundaries, avoiding re-traumatization and providing space for the long-term recovery process.
Families whose relatives are at the front often live with deep worries and constant internal tension. This episode shows how important connection, support, and shared family moments are. They help loved ones feel seen, heard, and that they have support even in difficult times.
Questions about the campaign or partnership? Write to us.
The Sweden-Ukraine Foundation (ISSU) works to improve the health and living conditions of Ukrainians—supporting healthcare, restoration of social infrastructure, and knowledge exchange.
The Foundation supplies necessary medical equipment to partner hospitals in Ukraine and facilitates rehabilitation and psychological support for people affected by the war.
All of this is made possible through collaboration with Swedish and international partners, as well as the generous support of companies, organizations, and caring individuals.
Together we are building a healthier and more resilient Ukraine.